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for locals. by locals.

Inspired by the diverse geography, weather and even more diverse residents of Upstate New York,
we’re looking to share our love for our home to wherever you call home.

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About Upstate

Founded by proud life-long Upstaters
Robert Yang & Stephen Struss,
we’re bringing what we love about
our region to the rest of the world.

Contact Us

Interested in working with us?
Have your own merch idea
or brand you want to promote?
Email us today.